Restaurant Franchising: The Healthy Eating Alternative

The restaurant industry has been facing difficult times recently, with the ravages of the declining economy having prompted price reductions in several ways: new items at lower prices, more small-plate and half-serving options, and more fixed-price offerings. Yet, amid such difficult times, it is the restaurant franchising businesses which are continuing to thrive. There has been a significant rise in popularity of the fast-casual healthy eating experience. Consumers are becoming more health conscious, but do not want to spend a fortune on eating out. Therefore, their primary criteria when choosing a place to eat are the quality of the food combined with value for money. They also take into consideration such factors as a great atmosphere, which is neither too formal nor too fussy, efficient friendly service and a varied menu.

The health food industry is increasing year on year and this is reflected in the fast-casual healthy concept, which is rapidly expanding throughout the country. These restaurant franchises serve nutritious yet tasty food including salads, organic steaks and burgers, risottos and soups. Vegetarian, vegan, gluten-free, dairy-free, low fat or low carbohydrate meals will often be menu options. Drinks on offer may include vitamin-packed fruit smoothies, specialist coffees, detoxes and herbal teas. Skimmed, soya and rice milks may be offered as substitutes for full-fat cow's milk.

Restaurant franchises specialising in healthy eating typically attract customers who are environmentally aware or concerned about animal welfare and who are looking for a healthy meal at an attractive price. Food is often organically sourced and/or locally produced, with many businesses using Fair Trade and free-range products where possible. Consumers are becoming increasingly concerned about the food they are eating. More people are presenting with food allergies or sensitivities and are demanding, for example, wheat-free or dairy-free alternatives. Many customers are also weight conscious and opt to eat at a restaurant franchise specialising in healthy fare because they know they will be able to enjoy a tasty meal, snack or drink that is low in calories but high on taste. Healthy menu choices, which are filling without being fattening, can include Italian flat-bread pizza with reduced fat cheese, grilled free-range chicken breast with organic spinach salad, vegetarian nut and mushroom risotto or a fresh basil and tomato soup with wheat-free bread.

With the rapid expansion of the healthy eating restaurant franchise sector, it is clear that many consumers are demanding a fast-casual eating experience that is healthier than the traditional greasy burger and fries or fat-laden pizza. Outlets range from a "kiosk" approach on major concourses, shopping malls, rail and bus stations, outdoor events etc, through to a full "cafe" environment. This restaurant franchise opportunity has enormous growth potential and is likely to continue growing in the foreseeable future.

Restaurant franchise reports


David Jason advises on opening restaurants and has written a report on opening a food outlet